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Abercrombie & Fitch, Gilly Hicks Sydney, Packaging System, Shopping Bag, front, 2007
Creative Direction, Art Direction, Graphic Design
Abercrombie & Fitch, Gilly Hicks Sydney, Core Product Direction, Nomenclature: “Down Undies”, Trim, 2007
Creative Direction, Art Direction, Verbal and Visual Identity, Graphic Design

Abercrombie & Fitch, Gilly Hicks Sydney, Core Color, Core Product Direction, Trim, Hardware, 2007
Creative Direction, Art Direction, Verbal and Visual Identity, Graphic Design, Color/Print/Pattern

Abercrombie & Fitch, Gilly Hicks Sydney, Product, Fabric and Textile Direction, Trim, Hardware, 2007
Creative Direction, Verbal and Visual Identity

Abercrombie & Fitch, Gilly Hicks Sydney, Menswear Concept, Product, Fabric and Textile Direction, PJ Boxer Short set, Trim, 2007
Creative Direction, Verbal and Visual Identity, Graphic Design

Abercrombie & Fitch, Gilly Hicks Sydney, Fragrance Wardrobe, Nomanclature, Bottle Design, 2007
Fragrance Concept, Creative Direction, Art Direction, Graphic Design

Abercrombie & Fitch, Gilly Hicks Sydney, Retail Experience, Mural, 2007
Creative Direction, Art Direction, Verbal and Visual Identity

Abercrombie & Fitch, Ruehl No.925, Name, Identity, Logotype, Original Lock Up, 2003-2006
Creative Direction, Brand Concept, Art Direction, Graphic Design
Abercrombie & Fitch, Ruehl No.925, Name, Identity, Logotype, Lock Up 1, 2003-2006
Creative Direction, Brand Concept, Art Direction, Graphic Design
Abercrombie & Fitch, Ruehl No.925, Fall Winter 2005, Campaign
Creative Direction, Art Direction, Graphic Design

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey
Abercrombie & Fitch, Ruehl No.925, Spring Summer 2006, Campaign
Creative Direction, Art Direction, Graphic Design

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey
Abercrombie & Fitch, Ruehl No.925, Store Concept, Retail Experience, Storefront, Exterior Signage, 2005
Creative Direction, Art Direction, Graphic Design, Verbal and Visual Identity

Architecture: Anderson Architects
Interior Design: Schaefer Studio
Abercrombie & Fitch, Ruehl No.925, Store Marketing, Denim Room, Men, 2005
Creative Direction, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey
Abercrombie & Fitch, Ruehl No.925, Store Marketing, Denim Room, Women, 2005
Creative Direction, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey
Abercrombie & Fitch, Ruehl No.925, Store Marketing, 2005
Creative Direction, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey
Abercrombie & Fitch, Ruehl No.925, Store Marketing, 2005
Creative Direction, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey
Abercrombie & Fitch, Ruehl No.925, Store Concept, Retail Experience, Store Gallery, Book Store, 2005
Creative Direction, Art Direction, Graphic Design, Verbal and Visual Identity

Architecture: Anderson Architects
Interior Design: Schaefer Studio
Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction, Graphic Design

Artwork: Studio 191
Ruehl No.925 Overprint, 2004, Iris Print, 24" x 30"
1st Edition, 2004, 1/5 - 5/5, 10 Artist Proofs


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction, Graphic Design

Artwork: Studio 191
Greenwich Village 2, 2004, Screenprint, 31" x 41"
1st Edition, 2004, 10/15 - 15/15


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction

Artwork: Studio 191
Numbers 9-2-5, 2004, Iris-Giclée Lithograph, 24" x 30"
1st Edition, 2004, 1/5 - 5/5, 2 Artist Proofs


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction

Artwork: Studio 191No.5 (Homage to Marlon Brando 1924-2004), 2004, Iris Print, 30" x 36”
1st Edition, 2004, 1/5 - 5/5, 2 Artist Proofs


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction


Artwork: Studio 191
Abstraction 2 (Homage to Franze Kline), 2004, Screenprint, 36" x 42”
1st Edition, 2004, 1/5 - 5/5, 5 Artist Proofs
Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction

Photography: Alasdair McLellan
Artwork: Studio 191
Milk (Homage to James Dean), 2004, Fiber Print, 20" x 20"
1st Edition, 2004, 1/5 - 5/5, 2 Artist Proofs


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction

Photography: Alasdair McLellan
Hair: Luke Hersheson
Makeup: Aaron de Mey


Abercrombie & Fitch, Ruehl No.925, Store Gallery, Print Edition, 2004
Creative Direction, Brand Concept, Art Direction, Graphic Design

Artwork: Studio 191
Ink Well, 2004, Iris-Giclée Lithograph, 30" x 40"
1st Edition, 2004, 1/5 - 5/5, 2 Artist Proofs


Abercrombie & Fitch, Ruehl No.925, Fragrance, Packaging, Outer Carton, 2005
Creative Direction, Art Direction, Graphic Design
Abercrombie & Fitch, Ruehl No.925, Cologne, Packaging, Inner Carton, Mens, Womens, 2005
Creative Direction, Art Direction, Graphic Design
Abercrombie & Fitch, Ruehl No.925, Cologne, Packaging, Bottle and Cap, Juice Color, Mens, Womens, 2005
Creative Direction, Art Direction, Graphic Design
Abercrombie & Fitch, Ruehl No.925, Trim, Hangtag, Apparel, Womens, Mens, 2005
Creative Direction, Art Direction, Graphic Design, Writing
Abercrombie & Fitch, Ruehl No.925, Packaging System, Shopping Bag, 2005
Creative Direction, Art Direction, Graphic Design
Abercrombie & Fitch, Ruehl No.925, Packaging System, Box, 2005
Creative Direction, Art Direction, Graphic Design
Emilio Pucci, Color/Print/Pattern, Scarf, Crescent, 2001
Creative Direction, Art Direction, Graphic Design

Furniture Co, Product Linesheets, Slip Case, 2000
Art Direction, Graphic Design


Furniture Co, Product Linesheets, Slip Case, 2000
Art Direction, Graphic Design

Photography: Sharon Risedorph

Furniture Co, Product Linesheets, Material and Finishes, Slip Case, 2000
Art Direction, Graphic Design

Photography: Sharon Risedorph

Furniture Co, Product Linesheet, Front, 2000
Art Direction, Graphic Design

Photography: Sharon Risedorph


Furniture Co, Product Linesheet, Back, 2000
Art Direction, Graphic Design


Furniture Co, Product Linesheet, Front, 2000
Art Direction, Graphic Design

Photography: Sharon Risedorph


dosa, Spring Summer 2000, Lookbook
Creative Direction, Art Direction, Graphic Design


dosa, Spring Summer 2000, Lookbook
Creative Direction, Art Direction, Graphic Design

Photography: David Ortega, Studio 191
Styling: Joany, Laura, Robin
Make Up 1: Lea Siegel, Marek & Associates Inc.
Make Up 2: Noriko Kerns, Rex Inc.
dosa, Spring Summer 2000, Lookbook
Creative Direction, Art Direction, Graphic Design

Photography: David Ortega, Studio 191
Styling: Joany, Laura, Robin
Make Up 1: Lea Siegel, Marek & Associates Inc.
Make Up 2: Noriko Kerns, Rex Inc.
dosa, Spring Summer 2000, Lookbook
Creative Direction, Art Direction, Graphic Design

Photography: David Ortega, Studio 191
Styling: Joany, Laura, Robin
Make Up 1: Lea Siegel, Marek & Associates Inc.
Make Up 2: Noriko Kerns, Rex Inc.
dosa, Spring Summer 2000, Lookbook
Creative Direction, Art Direction, Graphic Design

Photography: David Ortega, Studio 191
Styling: Joany, Laura, Robin
Make Up 1: Lea Siegel, Marek & Associates Inc.
Make Up 2: Noriko Kerns, Rex Inc.
dosa, Spring Summer 2000, Lookbook
Creative Direction, Art Direction, Graphic Design

Photography: David Ortega, Studio 191
Styling: Joany, Laura, Robin
Make Up 1: Lea Siegel, Marek & Associates Inc.
Make Up 2: Noriko Kerns, Rex Inc.
Viva You, Spring Summer 2000 Campaign, Catalogue, 1999
Creative Direction, Art Direction, Graphic Design

Photography: Anders Edström
Styling: Laura Genninger, Studio 191

Viva You, Spring Summer 2000 Campaign, Catalogue, 1999
Creative Direction, Art Direction, Graphic Design

Photography: Anders Edström
Styling: Laura Genninger, Studio 191


Viva You, Spring Summer 2000 Campaign, Catalogue, 1999
Creative Direction, Art Direction, Graphic Design

Photography: Anders Edström
Styling: Laura Genninger, Studio 191


Viva You, Spring Summer 2000 Campaign, Catalogue, 1999
Creative Direction, Art Direction, Graphic Design

Photography: Anders Edström
Styling: Laura Genninger, Studio 191


Viva You, Spring Summer 2000 Campaign, Catalogue, 1999
Creative Direction, Art Direction, Graphic Design

Photography: Anders Edström
Styling: Laura Genninger, Studio 191