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Victoria’s Secret Cotton Lingerie, Verbal and Visual Identity, Naming, Logotype, 2010
Creative Direction, Brand Positioning, Art Direction, Graphic Design
Victoria’s Secret Cotton Lingerie, Verbal and Visual Identity, Icon, 2010
Creative Direction, Brand Positioning, Art Direction, Graphic Design
Victoria’s Secret Cotton Lingerie, Brand Positioning, DVD, 2010
Creative Direction, Art Direction, Graphic Design, Verbal and Visual Identity, Motion Graphics, Video, Sound

Internal Usage Only
Confidential

Excerpt
Victoria’s Secret, Hosiery, Brand Positioning, Verbal and Visual Identity, Packaging, Front, 2009
Creative Direction, Art Direction, Graphic Design, Nomenclature, Set and Lighting Design, Writing

Photography: Thomas Schenk

Victoria’s Secret, Hosiery, Verbal and Visual Identity, Nomenclature “Sexy Supermodel Legs!”, Packaging, Back, 2009
Creative Direction, Brand Positioning, Art Direction, Graphic Design, Set and Lighting Design, Writing

Victoria’s Secret, Hosiery, Brand Positioning, Verbal and Visual Identity, Packaging, Front, 2009
Creative Direction, Art Direction, Graphic Design, Nomenclature, Set and Lighting Design, Writing

Photography: Thomas Schenk

Victoria’s Secret, Hosiery, Brand Positioning, Verbal and Visual Identity, Packaging, Front, 2009
Creative Direction, Art Direction, Graphic Design, Nomenclature, Set and Lighting Design, Writing

Photography: Thomas Schenk

Secret By Victoria’s Secret, Verbal and Visual Identity, Packaging, Front, Back, 2010
Creative Direction, Art Direction, Graphic Design, Nomenclature, Navigation, Wayfinding, Writing

Photography: Russel James
Secret By Victoria’s Secret, Verbal and Visual Identity, Trim, Hang Tag, Front, Back, 2010
Creative Direction, Art Direction, Graphic Design, Nomenclature, Navigation, Wayfinding, Writing

Photography: Russel James
Victoria’s Secret, Holiday 2013, Packaging, Shopping Bag, 2012
Creative Direction, Art Direction, Graphic Design
Victoria’s Secret, Holiday 2013, Packaging, Box, 2012
Creative Direction, Art Direction, Graphic Design
Victoria’s Secret, Holiday 2013, Gifting, Banding, 2012
Creative Direction, Art Direction, Graphic Design
Steven Alan, Brand Positioning, Brand Book, 2012
Creative Direction, Art Direction, Graphic Design, Writing

Internal Usage Only
Confidential
Steven Alan, Brand Positioning, Brand Book, 2012
Creative Direction, Art Direction, Graphic Design, Writing

292 Page Book With Multiple Insert Booklets

Internal Usage Only
Confidential
Steven Alan, Brand Positioning, Brand Book, 2012
Creative Direction, Art Direction, Graphic Design, Writing

292 Page Book With Multiple Insert Booklets

Internal Usage Only
Confidential
Steven Alan, Brand Positioning, Brand Book, 2012
Creative Direction, Art Direction, Graphic Design, Writing

292 Page Book With Multiple Insert Booklets

Internal Usage Only
Confidential
Steven Alan, Brand Positioning, Brand Book, 2012
Creative Direction, Art Direction, Graphic Design, Writing

292 Page Book With Multiple Insert Booklets

Internal Usage Only
Confidential
Steven Alan, Brand Positioning, Brand Book, 2012
Creative Direction, Art Direction, Graphic Design, Writing

292 Page Book With Multiple Insert Booklets

Internal Usage Only
Confidential
Keds, Brand Positioning, Verbal and Visual Identity, Apparel, DVD, 2010
Creative Direction, Art Direction, Video Editing, Motion Graphics, Sound

Excerpt
Waterworks, Corporate Screen Saver, Logotype, 2008
Art Direction, Graphic Design, Visual Identity, Motion Graphics
Waterworks, Campaign, Media Plan, 2008
Creative Direction, Art Direction, Graphic Design

Photography: Andrew Bettles at M.A.P.
Waterworks, Campaign, Media Plan, 2008
Creative Direction, Art Direction, Graphic Design

Photography: Andrew Bettles at M.A.P.
Waterworks, Campaign, Media Plan, 2008
Creative Direction, Art Direction, Graphic Design

Photography: Andrew Bettles at M.A.P.
Waterworks, Corporate Magazine, 2008
Creative Direction, Editorial Direction, Art Direction, Graphic Design
Waterworks, Corporate Magazine, 2008
Creative Direction, Editorial Direction, Art Direction, Graphic Design

Photography: Ola Bergengren at Untitled Management Ltd.


Waterworks, Corporate Magazine, 2008
Creative Direction, Editorial Direction, Art Direction, Graphic Design

Photography: (Left) Andrew Bettles at M.A.P.
(Right) Alasdair McLellan


Waterworks, Corporate Magazine, 2008
Creative Direction, Editorial Direction, Art Direction, Graphic Design

Photography: Andrew Bettles at M.A.P.


Waterworks, Corporate Magazine, 2008
Creative Direction, Editorial Direction, Art Direction, Graphic Design

Photography: (Left) Andrew Bettles at M.A.P.
(Right) David Ortega, Studio 191


Waterworks, Product Catalogue, Ceramic Tile, 2008
Creative Direction, Art Direction, Graphic Design

Photography: David Ortega, Studio 191
Waterworks, Product Catalogue, Ceramic Tile, 2008
Creative Direction, Art Direction, Graphic Design, Writing

Photography: Andrew Bettles at M.A.P.


Waterworks, Product Catalogue, Ceramic Tile, 2008
Creative Direction, Art Direction, Graphic Design, Writing

Photography: Andrew Bettles at M.A.P.


Waterworks, Product Catalogue, Ceramic Tile, 2008
Creative Direction, Art Direction, Graphic Design

Photography: Andrew Bettles at M.A.P.


Waterworks, Ceramic Tile Specification Book, 2008
Creative Direction, Art Direction, Graphic Design
Waterworks, Ceramic Tile Specification Book, 2008
Creative Direction, Art Direction, Graphic Design


Waterworks, Ceramic Tile Specification Book, 2008
Creative Direction, Art Direction, Graphic Design


Waterworks, Product Catalogue, Cement Tile, 2008
Creative Direction, Art Direction, Graphic Design

Photography: David Ortega, Studio 191
Waterworks, Product Catalogue, Glass Tile, 2008
Creative Direction, Art Direction, Graphic Design

Photography: David Ortega, Studio 191
Waterworks, Packaging System, Shopping Bag, Gift Box, 2008
Art Direction, Graphic Design, Visual Identity
Waterworks, Packaging System, Shopping Bag, Gift Box, 2008
Art Direction, Graphic Design, Visual Identity
Waterworks, Packaging System, Gift Box, 2008
Art Direction, Graphic Design, Visual Identity
The News, Spring Summer 2012 Collections, Online, Announcement, 2011
Creative Direction, Art Direction, Website Design, Motion Graphics
The News, Fall Winter 2009 Collections, Announcement, Newspaper, 2008
Creative Direction, Art Direction, Graphic Design, Editing
The News, Fall Winter 2009 Collections, Announcement, Newspaper, 2008
Creative Direction, Art Direction, Graphic Design, Editing
The News, Spring Summer 2003 Collections, Announcement, Tabloid, 2002
Creative Direction, Art Direction, Graphic Design, Editing
The News, Spring Summer 2003 Collections, Announcement, Tabloid, 2002
Creative Direction, Art Direction, Graphic Design, Editing
The News, Spring Summer 2003 Collections, Announcement, Tabloid, 2002
Creative Direction, Art Direction, Graphic Design, Editing
The News, Creative Growth for Everybody Spring 2011, Look Book, Note Pad, 2010
Creative Direction, Art Direction, Graphic Design


The News, Creative Growth for Everybody Spring 2011, Look Book, Note Pad, 2010
Creative Direction, Art Direction, Graphic Design


The News, Creative Growth for Everybody Spring 2011, Look Book, Note Pad, 2010
Creative Direction, Art Direction, Graphic Design


Abercrombie & Fitch, Gilly Hicks Sydney, Verbal and Visual Identity, Naming, Logotype, 2006-2008
Creative Direction, Art Direction, Graphic Design