STUDIO 191
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Mattel Inc., Barbie, Brand Poster, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration: Hiroshi Tanabe
Mattel Inc., Barbie, Brand Icon, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration: Laura Genninger
Mattel Inc., Barbie, Brand Book, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration: Laura Genninger
Mattel Inc., Barbie, Brand Book, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration (Right): Hiroshi Tanabe
Mattel Inc., Barbie, Product Design, Brand Book, 1997
Creative Direction, Fashion direction, Art Direction, Graphic Design
Mattel Inc., Barbie, Brand Book, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration (Right): Hiroshi Tanabe
Mattel Inc., Barbie, Brand Book, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration: Hiroshi Tanabe
Mattel Inc., Barbie, Brand Book, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration: Hiroshi Tanabe
Mattel Inc., Barbie, Brand Book, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration: Hiroshi Tanabe
Mattel Inc., Barbie, Brand Book, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design

Illustration: Hiroshi Tanabe
Mattel Inc., Barbie, Store Packaging, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design
Mattel Inc., Barbie, Store Packaging, Iconic Bag, 1997
Creative Direction, Fashion Direction, Art Direction, Graphic Design
Mattel Inc., Barbie, Brand Positioning Book, 1996
Creative Direction, Fashion Direction, Art Direction, Graphic Design